Practical brand strategy frameworks.

Practical brand strategy frameworks.

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For Early-stage DTC Brands

Brand Sourcebook is a brand strategy resource specifically for early-stage founders in the direct-to-consumer space. 

We deep dive into the brand strategies behind emerging DTC brands to uncover practical frameworks you can use to get to the core of your brand. 

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Hello, I'm Dara!

Brand Strategist. Industry Veteran. Curious Person.

I've always been fascinated with brands. This led to a career in marketing at the likes of Sephora, Marc Jacobs Beauty, and Swarovski. And led me to start my own direct-to-consumer apparel brand. 

Along the way, I became particularly curious about what makes a brand, a brand. Brand Sourcebook was created to share this curiosity.

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