Modern brand strategy resource.

Modern brand strategy resource.

LET'S DEEP DIVE

For Emerging DTC Brands

Brand Sourcebook is a modern brand strategy resource specifically for emerging direct-to-consumer brands. 

We deep dive into the brand strategies behind early-stage DTC brands who are scaling leanly so you can get practical insights to apply to your brand.

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Hello, there.

I'm Dara, a brand strategist and curious person.

I've always been fascinated with brands. This led to a career in marketing at brands like Sephora, Marc Jacobs Beauty, and Swarovski. And led me to start a direct-to-consumer brand of my own.

Along the way, I became particularly curious about what really makes a brand, a brand. Brand Sourcebook was created to deep dive into these insights.

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