Female founder, solopreneur entrepreneurship inspiration!

Brand Sourcebook is your go-to DTC brand strategy resource. We offer immersive Brand Strategy Deep Dives aka one-on-one brand strategy sessions. In our Deep Dives, we help brand founders build a direct-to-consumer brand worth believing in. Here are testimonials from a few of our clients:

Dara's vision for brand storytelling was pivotal in helping us to refine and focus our messaging as we began redesigning our site. She is a talented brand strategist who really challenges you to search for the 'why' of your brand.

Tiffany Wong, Velé

Dara’s experience in brand marketing and strategy has made her an invaluable resource, and boy does she know a lot that you need to know! Whether you’re in startup mode or established, Dara will give you clarity on your brand's messaging and identify strategic ways to approach marketing. She's a must-have for your business, highly recommend Dara to any brand founder!

Bridget Brown, Filbert

One can read about brand strategy, but going about creating and implementing a brand strategy is a different challenge entirely. Dara and I worked together over a handful of sessions on brand strategy, I would absolutely work with her again and recommend her. I came to Dara looking for assistance with distilling my brand and figuring out how to put a brand into action across digital and social media channels. We went through a number of exercises together that were very helpful. Dara is very knowledgeable about brand strategy and brand storytelling and adept at pulling out the patterns and seeing the big picture from the details. Dara was full of insights that I found highly valuable.

Aimee Gildea, Ames Tovern

It’s been an absolute pleasure working with Dara. She has a great eye for design and visual storytelling as well as an exceptional ability to use data and metrics to filter out the noise and uncover steps that are really going to work for long-term growth. Dara takes a holistic approach when it comes to working with clients. She's helped me uncover my strengths/weaknesses which has helped me overcome various obstacles in my day to day workflow. Overall, Dara's helped my business tremendously and I would highly recommend her brand strategy services!

Anna Patty, Mamoo Kids

Dara was exceptional! She provided incredible value, answered our main concerns/questions, and also provided three possible strategies for us to take away. Looking forward to our next session.

Jawad Tahiri, Zorrata

Dara provided a fresh perspective and gave us great insights into further defining our brand and messaging.

Ray Lui, Sprinly

Dara is immensely helpful with brand strategy. She's a sounding board that truly understands branding. I really appreciated her perspective on niching down when you're starting out without a big budget. The list of brand positioning she compiled for me has been especially helpful. It's helped me put a finger on my brand storytelling, something I had been racking my brain about for some time. There was a big disconnect and now I know why, and how to fix it.

Wei Leng Pointen, Arum London